So you ask yourself, “Self, what is this Ecodriving stuff about anyway? Isn’t it basically about driving around Miss Daisy going roughly as fast as an oversurfed 10 year old computer? And why would a company that had earned its stripes hiring professional race car drivers to do everything from performance claim evaluations to car control clinics expand their vehicular educational repertoire into what many see as the metaphorical equivalent of doing a round of goofy golf after shooting 18 holes at Pebble Beach?”
Well, the answers are simple – answer one is, no, and answer two lies in the adage, “Timing is everything.”
Pro Formance Group (PFG), the creators of Ecodriving Solutions, was started almost 20 years ago working in a variety of capacities for several major auto manufacturers. Then, in 2008, long-time client Ford Motor Company, which had been deeply involved in the European, specifically German, development of Ecodriving initiatives, approached PFG about certifying its professional drivers as Ecodriving Master trainers.
Gas and diesel fuel prices were skyrocketing and sales of hybrids were taking off faster than a speeding bullet. Global warming, whether you subscribe to it or not, was the single hottest topic out there, and despite impressive advancements in vehicle safety features, deaths due to traffic accidents on American roads were still at disturbingly high levels.
Seriously, with all that in mind, why wouldn’t you want to get involved in Ecodriving? In one fell swoop all three problems could be addressed — fuel costs, carbon footprint, and safety. So PFG took on the challenge of developing a U.S. based Ecodriving program under their spin off company called Ecodriving Solutions. Add to the mix the green marketing and communications pros from Park&Co, as well as successful implementation of an Ecodriving training initiative with a major beverage manufacturer and violá, Ecodriving truly becomes a viable option for companies across the U.S.
So, if you own or run a company that uses large fleets, and you can see the writing on the wall in rising fuel costs and the advantages of sustainability, check out what Ecodriving Solutions is all about.
- Saving fuel, saving the planet, or saving face? What is your story?
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- U.S. EPA says driver training can help save fuel
- Ecodriving Quick Tip: How a steady throttle will save fleets fuel
- Reduce CO2 and save money on fuel at the same time – have your cake and eat it too!