Ford Motor Company, whose Ford Europe branch has long been involved in Ecodriving initiatives in the EU, has performed an independently verified study in the United States to determine the effectiveness of Ecodriving training on average non-commercial drivers.
The results were startling to say the last.
After driving a predetermined route once without any knowledge of the reason that they were driving the route, 48 randomly chosen participants were then given an Ecodriving lecture and were coached in-car by American master Ecodrive coaches who had been trained by the world-recognized German Road Safety Council Ecodrive experts. The two drives of the route were then compared using data compiled by stopwatch and by in-car fuel mileage measurement systems.
In the group of 48 participants there was a staggering 24% average increase in fuel mileage on the coached lap, with a scant 9% increase in time to distance.
The participants were impressed, and were interviewed after the coaching program and after they were made aware of their results.
How did they do it?
Through an understanding of the basic, common sense principals of Ecodriving.
Amongst other things, participants were taught to coast when possible, to read intersections, to use lanes of least resistance and to look down the road as far as possible.
Again, it is all common sense type material, but when put into a teaching format it has substantial effect.
Ecodriving – it works.
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