I have always been a fan of Disneyland and the whole Disney experience. In fact, annual Christmas time visits to the “Happiest Place on Earth” have been a family tradition of ours for many years.

I especially admire their ability to reach people of all different walks of life on a wonderful emotional level.

I really do believe that there are base elements within the Disney mindset that are purely altruistic – that is to say, that they truly want people to feel good for the sake of feeling good.

However, I am also pragmatic and realize that Disneyland is a  business. A very big and successful business. And as a business, I realize that they are in business to make money.

Again, my admiration continues for the organization in this starker light.

Their ability to subtly, effectively and efficiently move people and affect their behavior is simply artful. Disney realizes that every guest is important, because every guest is a potential source of income. No matter how little each guest may spend in the grand scheme of the daily take at my favorite theme park on the planet, every little bit counts, because it all adds up. There is immense power in this concept – the concept of cumulative effect.

As we were pulling into the extremely well organized parking structure at Disneyland the day before Christmas this year, I watched in fascination as simply thousands of cars were neatly parked in a constant flow of efficient motion.

And then the impact of cumulative effect really hit.

Each one of those cars paid $15 to park for the day.  And for that fee, guests were quickly whisked away from the parking structure via timely shuttles and deposited neatly at the front of the park.

Now, considering that an average family of four that paid the parking fee will also pay roughly $300 to enter the park and then will spend another $200-$300 for the day on food and souvenirs, the original parking expense doesn’t seem like much –  and considering what you get for that fee, it isn’t much – but for the park, it truly does accumulate.

Considering that the Disneyland parking structure holds probably 15,000 – 20,000 cars,  it all clearly adds up. Daily take on parking could be somewhere around a quarter of a million dollars or in the region of $90 million a year.

As an individual or a company you can use cumulative effect to your advantage. And you can do so without the need of building a multi million dollar park and parking structure and having to pay for thousands of employees. In fact, you can see the financial benefits of cumulative effect very easily.

We call it Ecodriving and it is the process of using a group of driving tips, all working together to achieve the goal of saving you fuel and money.  Each of the tips on their own done only on a limited basis will only yield a small profit.

Tips like  -

  • Coasting up to intersections with a red light in the hopes of catching a green before you have to stop. (Accelerating from 5 mph as to opposed to taking off from a standstill can save you up to 20% in fuel use.)
  • Using moderate acceleration
  • Driving the speed limit (Depending on your car or truck, you can use up to 7%-23% depending on how much over 60 mph you drive.)
  • Driving in the wrong gear can cost you as much as 35% in extra fuel usage.
  • Avoid idling when possible. (Heavy duty trucks can burn between .5 to 1 gallon of fuel each hour that they idle)

Combining all these tips on a regular basis will let you see some real fuel savings and financial savings.

In fact, considering that the average family spent roughly $4,200 in fuel last year, and that tests have shown that a 24% improvement in car fuel mileage is possible (although statistics show that 15% is  more likely after time) with Ecodriving training, you could save somewhere between $600 and $1,000 a year in fuel expenditures.

And guess what…

That’s about the cost for four people get into and spend a day at Disneyland!

Ecodriving – it works.


About Mike Speck

Lead facilitator and Master Ecodriving trainer for Ecodriving Solutions.
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