In a past entry, Mike talked about some common sense ways fleet drivers can save fuel – and costs – for your organization. Mike’s “5 Tips” offered some simple (some might even say “easy”) ways to cut fuel costs. If you missed that entry, here it is: http://ecodrivingsolutions.com/blog/2011/05/reducing-fuel-costs-for-your-fleet-in-5-steps/

Tips like these are both the “Beauty” and the “Beast” when it comes to training fleet drivers. They are beautiful, in the sense that they are – as Mike pointed out – common sense, simple and straightforward. They are “beastly” in that they involve behavior change, which (as any of us who have tried to stop a bad habit know) is not as easy as it sounds.

To change your fleet drivers’ behavior, you want to give them information AND give them the motivation to use that information. Let’s see how you might do that, using those 5 tips Mike shared with us.

If the information is: The motivation could be:
“Don’t hammer the gas every time you leave a stop light.” Share the statistics about how “jackrabbit starts” use more fuel; quantify what the company could save with smoother driving habits.  Demonstrate how quick-starts don’t really save time.
“Try coasting on downhill grades or coasting up to lights that are red.”   Show examples of coasting to save fuel. Ask fleet drivers to try-it-out for a week, then have them share their stories. You’d be surprised what interesting and amusing stories they’ll have to tell  you…and each other.
“Plan your routes so you don’t keep backtracking.” Have a contest! Ask drivers to re-think their routes and come up with a few changes that would save time – and fuel. Give prizes to those with the most-improved routes.
“Keep your vehicles properly maintained.” Warn them in advance, but have surprise “spot checks” on vehicle maintenance. Rather than punishing those who aren’t in compliance, REWARD those that are! Word will get out that a properly maintained vehicle can get you a gift card or a free lunch…and others will join in.
“Don’t carry weight on the trucks or cars in your fleet that you don’t need to. “ Play a game – drive (literally or virtually) two similar cars on the same route. Load one down with unnecessary gear and keep the load light on the other.  Show your drivers the impact of the extra weight – on the vehicle, on the gas mileage an on their driving experience.

These are just some ideas for adding motivation to information. What have you tried?

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