Nikon is clearly a responsible company.  They seem to have a real focus on social responsibility which can be seen  in their attempts to reduce the carbon footprint of their distribution network.

How are they doing it? 

Well, they started the same way many companies do.  They looked at the carbon output that their company was responsible for, and decided that a call-to-action and a corporate move to reduce that carbon output made environmental sense and corporate responsibility sense.

To help make their strategy become a reality, they took some obvious first steps. They bought vehicles that had some potential fuel reduction and carbon reduction abilities.  They started using telematics as a means to track carbon output and also make drivers aware of their action.

They even looked at decreasing truck usage and increasing rail usage as a distribution means.

And finally, they embraced the ideas and concepts of ecodriving.  They decided to take on the toughest of all tasks in the carbon footprint and fuel usage reduction scheme – changing driver behavior.  They helped their drivers to realize that idling just wastes fuel and dumps carbon into the atmosphere. That accelerating aggressively up to a red light light just so that you can stop quicker does not help you get to your destination any faster and ends up creating more pollution.

How did it work out for them?

Well, they succeeded! And in a big way.

From 2007 to 2013, they recorded a reduction in carbon output in Japan from 2,350 tons of carbon in ’07 to 1,835 tons in ’13.

So, Nikon’s actions just prove, that if you focus on the basics of ecodriving, for whatever reasons you have – reduced fuel use, saving money, reducing carbon footprint, safety, social and corporate responsibility – the potential for success can quickly become a reality.

Ecodriving – it works.






About Mike Speck

Lead facilitator and Master Ecodriving trainer for Ecodriving Solutions.
This entry was posted in Corporate Social Responsibility, Ecodriving, Increase Fuel Savings, Reduce Carbon Footprint and tagged , , , , , , , , , , , . Bookmark the permalink.

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